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The 100 Trillion Dollar Wealth Transfer

In the next ten years there will be an unprecedented wealth transfer from the so-called 'baby boomer' generation to the young. Never before will so much money - in housing, land, stocks and cash - be shifted so suddenly from one generation to the next, and never before does the next generation feel so differently about the future of the planet and of capitalism.


Ken Costa works with this new generation and shows how environmental concerns and anxiety about equality and diversity are more than mere slogans; instead they are driving the future of the markets. He leads us to a more inclusive, purposeful capitalism through his CO system, which shifts focus away from the individual and more towards collaboration, compassion and community.


For readers of Rebecca Henderson's Reimagining Capitalism, and Rutger Bregman's Utopia for Realists, as well as business leaders and tech watchers, this is what the future of capitalism looks like, how our current systems may be upended, and above all how boomers must work with the invigorating and inspiring young, who see their mission not just to increase value for shareholders, but to save the planet from humanity's disastrous last 40 years.

The 100 Trillion Dollar Wealth Transfer

  • Ken Costa

    An insider's look into how Generation Z's focus on ethics, climate change and purpose will change capitalism forever.
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    Chinese Simplified rights represented by ANA Beijing

  • Book Details

    Imprint: Bloomsbury Continuum
    Publication Date: 12-10-2023
    Format: Hardback | 234 x 153mm | 256 pages
  • About the Author

    Ken Costa is a former chairman of three major global investment institutions, including UBS Investment Bank and he currently runs a global $20 billion investment fund focused on millennials. Ken is also the Emeritus Professor of Commerce at Gresham College, the author of four books and is a contributor to the Financial Times, the Wall Street Journal, The Times, the Telegraph, and the BBC.

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