Turn your passion and inspiration into a must-have bag collection and launch your own successful brand.
Handbag design is more than just a creative pursuit—it’s also a business. This book is a practical guide to developing your design skills alongside the vital business know-how you'll need to avoid costly mistakes. Ann Saunders leads you through the whole process from initial concepts through to sampling, manufacturing, marketing, and retail. You’ll learn how to navigate the challenges of sourcing materials, finding a manufacturer, creating a bespoke brand, developing a sales strategy, and growing your business.
Throughout the book Ann's former students, who have established their own successful brands, share their real-world insights into the challenges of becoming a designer/entrepreneur in today’s highly competitive accessories market.
With more than 150 images, charts and illustrations, Design, Manufacture and Sell Your Bag Collection includes detailed advice on:
The Creative Process, Researching Your Brief, Knowing Your Customer, Designing Your Bag, Critical Paths, Materials, Hardware, Understanding Bag Construction, Completing Your Design, Planning a Range, Sampling, Manufacturing, Branding, Marketing, Business Planning, Sustaining Your Business, and Sustainability
Design, Manufacture and Sell Your Bag Collection
Ann Saunders
The first book to fully integrate the creative process of bag design with all the necessary practical business skills to enable designers to successfully establish their own brands.Rights Sold
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Chinese Simplified rights represented by Copyright Agency of China
Book Details
Imprint: Bloomsbury Visual Arts
Publication Date: 28-12-2023
Format: Paperback | 246 x 189mm | 416 pagesAbout the Author
Ann Saunders is a Short Course Lecturer at London College of Fashion, UK. She is an accessories designer specializing in handbags. As well as designing and managing her own brand, she also mentors fashion entrepreneurs, helping them to develop their ranges, advising on trends, design, and manufacturing. Ann has developed an intensive 'Introduction to Handbag Design' course, which she's taught for more than 15 years at a range of international institutions.
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