Shortlisted for the Business Book Awards 2022
In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints and employee welfare. Most importantly of all, they must be genuinely committed to these standpoints – remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organizations ignore sustainability and the spirit of ‘doing good’ at their own peril.
From three marketing experts with decades of experience between them, Sustainable Marketing delivers the new benchmark for modern marketing. This book clarifies the importance of the sustainable approach before providing a comprehensive guide to implementing, driving and maintaining these practices in any organization. A must-read for any business leader or marketing executive, this is a unique and fascinating blend of academic research and practical case studies that will kick-start and inspire sustainable initiatives.
Sustainable Marketing
Michelle Carvill, Gemma Butler and Geraint Evans
Sustainable Marketing is the essential guide to implementing, maintaining and scaling sustainability in any marketing initiative.
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All rights availableBook Details
Imprint: Bloomsbury Business
Publication Date: 23-03-2021
Format: Hardback | 234 x 153mm | 320 pagesAbout the Authors
Michelle Carvill is a marketing strategist, digital literacy and social media expert. She has three previously published books, including Get Social, which was shortlisted for the Business Book Awards 2019.
Gemma Butler is the Marketing Director at the Chartered Institute of Marketing. She previously worked across product management, category marketing and buying at corporations such as Xerox and Sony. She writes a quarterly column in the CIM magazine and has spoken at events such as the CIM Annual Digital Summit.
Geraint Evans is an award-winning marketing expert, board advisor, speaker and academic researcher. He has held a variety of global marketing leadership roles and has worked on brands such as Odeon, Virgin Media, Tesco and Boots.
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