Visual information is everywhere. We are constantly immersed in a flow of visual data that reshapes our social and inner world. Companies and individuals are competing to conquer the public's scarce attention by inventing distinctive visual formats to stand out from the crowd. How can designers, inventors, and product managers create designs that are quick to process as well as meaningful, unique and memorable in an age characterized by constant information overload?
The answer is to think aesthetically. Research insights at the intersection between cognitive science and art studies demonstrate that our minds can effectively process visual complexity by using aesthetic pleasure and judgement as a guide. Analysing the work of great artists and designers from the perspective of how our mind appreciates beauty, Elegant Design identifies actionable aesthetic strategies that will help you to design products and user experiences that are useful, beautiful and meaningful.
Elegant Design
Luca Iandoli and Giuseppe Zollo
A unique, practical guide to using aesthetics to achieve effective and beautiful designs, combining insights from art, design, information theory and psychology.Rights Sold
All rights availableBook Details
Imprint: Bloomsbury Visual Arts
Publication Date: 07-04-2022
Format: 270 x 210mm
200 pagesAbout the Authors
Luca Iandoli is Associate Dean for Global Programs and Research and faculty at St. John's University, USA, and adjunct professor at Stevens Institute of Technology, USA. Luca was a Fulbright Visiting Scholar at the MIT Center for Collective Intelligence. He has published more than 100 papers and books on collective intelligence, discursive and participatory design, and organizational learning.
Giuseppe Zollo is Professor of Business and Management at the University of Naples Federico II, Schools of Engineering and School of Architecture, Italy. With a background in architecture and information science, Giuseppe's research focuses on complex systems, organizational learning and sense-making. His intellectual interests span from cognitive studies on art appreciation to history of science and technology.
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