The successful creation of a brand is essential in the promotion of a company or service, and getting it wrong can be an expensive mistake. In this new edition of More Than A Name Melissa Davis takes you through everything you need to know about developing a clear identity for a brand and the best techniques to promote the desired message, experience and emotions in the most effective way.
You’ll discover:
- What makes up a brand identity
- How to create guidelines for in-house and external partners
- The challenges and benefits of defining and targeting specific audiences
- Current trends in corporate promotion, including online and viral marketing
With a strong focus on the visual aspects of branding and updated with contemporary examples and information on digital campaigns, this book is perfect for readers coming to the topic from graphic design, marketing and branding.
More Than A Name
Melissa Davis and Steve Everhard
Shows how to design a successful visual identity for a company or service to help reach and connect with the target market.Rights Sold
All Rights AvailableBook Details
Imprint: Bloomsbury Visual Arts
Publication Date: 31-10-2024
Format: Paperback | 210 x 270mm | 240 pagesAbout the Authors
Melissa Davis has over 20 years' experience in journalism, branding and corporate communications. She has worked with some of the world's biggest brands, including Apple, Shell and Microsoft, consulting on communication strategies, brand campaigns and sustainability.
Steve Everhard has over three decades of experience, marrying the worlds of technology and branding, including 10 years at Apple, and five at MasterCard. He’s coached spinouts from the Royal College of Art, UK, since 2011, and advised hundreds of start-up and early stage companies on brand strategies. Steve divides his time between London and California.
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